Illuminating
the soul of emerging
food brands.

I’m Rick Field, founder of the pickle category disrupter, Rick’s Picks. Over 20 years, I built a national brand known for distinctive flavor profiles and lively wit. And having established a premium sector in a category that has been historically stuck in the commodity realm, I’m moving into an exciting new chapter: consulting.

In your work life, first you do. After you do, you know, because you’ve done it.Then after you do and you know, you can think. I’m ready to think on your behalf.  My learnings, paired with my unique worldview and unbridled passion for pickles, pickled vegetables, sauces, dressings, dehydrates and soups, have me positioned to impact CPG food brands meaningfully both in and outside my natural channel roots. 

Every brand, no matter its stage, or size, is an aesthetic representation of flavors, imagination and ambition. And every brand has a soul that needs to be expressed in the marketplace, inspiring consumers with its craveability.

I would love to help you illuminate the soul of your brand.